Focus Direct Names New President

Focus Direct, Inc., a subsidiary of Focus Services, LLC, has named Paul R. Liljenquist as President. Liljenquist is responsible for all aspects of Focus Direct’s operations, including expanding current lines of business in the direct response and customer care sectors of the business services industry. Liljenquist will report to John Porter, Chief Executive Officer of Focus Services, and will continue in his current role of Director of Sales & Marketing for Focus Services for the immediate future.

“Focus Direct is committed to providing visionary leadership, quantifiable success and new opportunities to our clients,” said Porter. “Paul Liljenquist is an excellent leader who understands direct response and customer care in established and emerging industries. Focus Direct’s clients will benefit from his ability to grow a business, develop new services and technologies and do it in a cost effective manner.”

Focus Services is a privately owned call center service provider based out of Utah, specializing in multi-product telesales and customer relationship management. Focus Services has just under 1,500 employees working in nine facilities, both domestically and internationally.

Liljenquist joined the Focus Services team in 2008 and has extensive experience in many aspects of customer relationship management. Liljenquist has a Bachelor of Science in Business Administration from Brigham Young University. Prior to Focus Services, Liljenquist worked for DealerSocket where he served as National Accounts Manager and for Yao Yang Enterprises as National Sales Manager.

“I’m excited to take the helm of Focus Direct. We have a great team, both domestically and internationally, that drives results for our clients. Our clients can continue to expect exceptional performance from Focus Direct. We look forward to great things to come.”