Three Ways You Are Hurting Sales by Not Supporting a Multilingual Call Center Business

In today’s growing global market, it is no wonder that so many different companies are choosing to outsource their customer service needs to provide a bigger global footprint for their product. When a company outsources, they are immediately able to give their product the support and devotion required to be fully realized by people all over the world. Some people choose to keep their products specifically set in the language they originally launched their product in. This can be hugely detrimental to their product, as it shows a lack of dedication to other supported cultures and languages. There are many ways that you can hurt your potential sales through not supporting a multilingual call center, and these are three of those reasons.

  1. You show a lack of dedication to the region supported. A very big mistake that some companies make with their product is that they do not adapt to the new region they are selling their product in. If Company ‘X’ decides to launch a product in Germany, but doesn’t have the customer service support launched in that language, they are showing a lack of dedicated support right out of the gate for German-speaking people. This can potentially sabotage business before it even gets rolling in the new supported region. By hiring the right staff we can ensure that we are capable of supporting the product right out of the gate. This also leads us to our next point.
  2. You won’t have the groundwork laid for future campaigns. In the current global market of telecommunications, it is very wise to have a multifaceted and multilingual workforce not only for new campaigns but to lay the infrastructure for campaigns in the future. Brokers and companies are more likely to hire for their more varied campaigns, and to trust that telecommunications company taking on the contract if they have a proven track record of managing many different types of campaigns. It is a good idea to start moving toward a multilingual call center business for this reason alone and the growth in the global economy would be tremendous.
  3. You hinder your business geographically. In the current global economy, it is not necessary to hinder one’s business geographically. We work in a global system where we can be in contact with anyone around the world at a press of a button. By keeping only those who speak a certain language in their geographical location, the business may actually lose more money than the company may realize. By staying diligent in terms of job postings for multilingual workers, it is possible to staff a multilingual call center at pretty much any location around the world. This can keep costs down and customer satisfaction up, ultimately benefitting the business greatly.

As shown above, there is no better time than now to adopt a multilingual approach to call centers. By remaining open-minded and diligent to the needs and strengths of different cultural approaches, foundations and groundwork can be laid to pick up even more opportunities on a global scale. Take it from us, Focus Services prides itself on its multilingual centers around the world and has grown tremendously as we have adapted to a more global model for customer satisfaction. There are few downsides and enormous benefits for adopting such a strategy in the current climate’s global-centric economy.