Stop Selling Instagram to 80-Year-Olds

What This Taught Us About Call Center Outsourcing and Inbound Sales

Yes — I actually had to say this once.

At Focus Services, we’ve supported the travel industry for more than 10 years. Hotels. Vacation packages. Cruises. Remote destinations. You name it.

At one point, my sales team was struggling to upsell internet packages for a destination that primarily catered to senior citizens.

Their pitch?

“You’ll want to post to Instagram, right?”

The problem?

The customers didn’t have Instagram. Many didn’t use social media at all.

That wasn’t a sales problem. That was a listening problem.

And in Call Center Outsourcing, listening is everything. Read more